>> Grindr Removes Ad From Christian Group ‘GodLife’ Promoting “4 Steps To God”
Espagne, Australie, Grande-Bretagne, États-Unis… mauvaise surprise cette semaine sur l’application de drague avec de mystérieuses annonces d’un organisme d’évangélisation accolées juste au-dessous des photos des utilisateurs :
«Besoin d’espoir ? Quatre étapes pour se rapprocher de Dieu» ou comment racoler des gays pour promouvoir des programmes de «guérison» de l’homosexualité ?!
Contacté par le site gay australien “Same Same”, le porte-parole de l’organisation GodLife.com, à l’origine de cette publicité, a d’abord feint la surprise : «Wow ! nous sommes vraiment présents partout dans le monde!» en assurant n’avoir aucune autre intention dissimulée sinon propager la vérité du message du Christ, mort pour nous laver de tout péché : «Dieu t’aime comme Il t’a fait. Qui serais-je pour aller contre Sa volonté?»
Grindr se défend également de toute implication et assure avoir fait le nécessaire pour que les publicités religieuses n’interfèrent plus sur leur réseau : “Nous avons des annonceurs directs et des réseaux tiers qui fournissent la publicité à l’application. Même si nous sommes heureux de constater que Godlife.com semble être une organisation inclusive, nous sommes désolés de constater que cette annonce ait échappé à notre vigilance.”
Terrence Katchadourian
STOP HOMOPHOBIE
>> The adverts have been spotted by Grindr users in Australia, Spain, Iceland, Canada, the US and the UK.
SameSame reached out to GodLife with concerns that the ads were an attempt to ‘pray the gay away.’ GodLife told the aussie LGBT site:
Wow, we really are all over the world. We do not judge anyone. We simply want you to know the love of God and what His son did to save you from your sin.
I am not trying to change you from who you are at all. God made you just the way you are. He loves you that way so who am I to go against God’s love. Happy Easter to you too. He has Risen! If you have any questions or need prayer about something in your life please let me know. God bless you and keep you safe from all harm.
A Grindr spokesperson told Pink News today, that they have removed the Christian ad from the app:
Grindr has made a business decision not to accept religious advertising.
“We have both direct advertisers as well third party ad networks which supply advertising to the app. The ad you reference was served by one of these third party ad networks.
“While we do have safeguards in place to monitor for ads on third party networks, we do serve billions of ads on our network, so there is the occasional chance that an inappropriate ad may appear.
“In this instance, we’ve reached out to the third party networks to have the ad removed.
“While we are pleased to learn that Godlife.com seems to be an inclusionary organization, we are working to remove this ad from Grindr.”
