Partagez un @CocaCola, sauf si vous êtes gay !

Partagez un @CocaCola, sauf si vous êtes gay !

>> 'Share a Coke' — Unless You're Gay
The beverage manufacturer and Sochi Olympics sponsor is in hot water for a social media tool that appears to deny the existence of several pro-gay words.

Il semble bien que, même virtuellement, la multi-nationale ne souhaite pas non plus que l'on écrive le mot "gay" sur ses canettes, ni d'ailleurs "homo" ou "lesbian"... Ces mots ont-été bannis !

Relevé par le site Gawker, la firme qui vient de mettre en ligne pour promouvoir en Afrique du Sud sa campagne de marketing "Share a Coke" s'enfonce donc encore davantage dans la polémique. Même virtuellement, Coca-Cola ne souhaite pas non plus que l'on écrive le mot "gay" sur ses canettes, ni d'ailleurs "homo" ou "lesbian"...

Bien que le formulaire stipule effectivement que l'on puisse choisir tout ce que l'on veut, ces mots précisément ont bien été bannis, et à chaque tentative d'impression, l'utilisateur du site reçoit automatiquement le message d’erreur :

"Oops. Let's pretend you didn't just type that. Please try another name" ("Oups, faisons comme-ci vous n'aviez pas écrit cela. Essaye un autre nom").

Suppression d'homosexuels dans ses publicités. Justifications dans un communiqué la semaine dernière pour approuver l'interpellation du jeune activiste qui avait brandi un drapeau arc-en-ciel au passage de la flamme olympique... Peu importe les menaces des militants ou manifestations de protestations, trop puissante pour en découdre, CocaCola qui assure pourtant soutenir la communauté LGBT dans sa politique d’entreprise, n'a concrètement que faire de la répression homophobe ou des discriminations, en Russie ou ailleurs.

PAR CONTRE, ÇA MARCHE AVEC VLADIMIR !
STOP HOMOPHOBIE

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>> Coca-Cola's latest advertising gimmick added fuel to the fire of LGBT activists angry about the Sochi Olympic sponsor's silence surrounding human rights violations in Russia.

A South African website that invites users to "Share a Virtual Coke" returns an unseemly error message when one tries to enter words like "gay," "lesbian," "bisexual," and "queer."

"Oops," the site responds when a user tries to enter any of the above words. "Let's pretend you didn't just type that. Please try another name."

But words like "straight," "hetero," "homophobe," "homosexual," and even "LGBT" are allowed through the system, producing a shareable graphic with the words emblazoned on Coke's classic red can.

John Aravosis at AmericaBlog first reported the curious glitch Saturday, and since then LGBT activists have been editing the image to call out the beverage company for what they see as the latest in an ongoing pattern of failing the LGBT community.

Despite repeated calls from activists to take a stand on Russia's anti-LGBT laws, Olympic sponsor Coke has declined to issue any sort of condemnation for the Olympic host nation's national ban on so-called gay propaganda. When a gay Russian was arrested and fined last week for unfurling a rainbow flag as the Olympic torch passed through his city, Coke issued a statement addressing the arrest and confirming that the officers who detained the protester were wearing uniforms emblazoned with Coke's logo. The statement did not condemn the police silencing of the protester but did claim that the beverage company is "one of the world's most inclusive brands, [which] value[s] and celebrate[s] diversity."

See some of our favorite pieces of protest art taking Coke to task for its complicity in the oppression of LGBT Russians below.